See The Copywriting Maven,
my new bizblog for
copy tips, hints and great resources!
Effective marketing doesn't have to be limited
to products and services ... shouldn't people get the same
high-caliber marketing effort?
I certainly think so. For years, I've written résumés
for friends and family, almost always using similar techniques found
in good direct response copywriting:
- Write to the reader's self-interest, not your own
- Answer the question, "What's in it for me?"
- Make it easy to read
- Get to the point, be positive, use action verbs
- Quantify, be specific, find the "Unique Selling Proposition"
See? Still direct response. The only difference was instead of
trying to sell outright or coax sales leads, my goal was to generate a
phone call or email that said, "Hi, you sound like a terrific prospect
for the position we have available... how about we set up an
That's why it seemed logical to add Résumé
Writing as one more example of the on-target direct response marketing
that I've been doing for 20+ years. And from what my résumé
clients have told me, their smartly revised résumés
are getting results!
|I have specific experience in résumé preparation
- Sales & Marketing
- Advertising & PR
- Social Services
- Office Administration
- New grad - first job
- Curriculum vitae for graduate and professional
See Howard M's
after résumés here
"I was getting no response from the countless job openings I had
been applying for until Roberta re-worked my résumé. Within days
of submitting my new résumé , my phone started ringing with
inquiries for interviews. Soon after, I was hired for a
challenging, well-paid position in my field of choice. There's no
doubt in my mind that Roberta's expertise was the key factor in
getting me into the front door for that initial interview".
My fees are flexible, but based on the actual services you require.
So if you need a simple review and light edit, that's one kind of
charge. A full rewrite and cover letter? That's another kind of
charge. All fees do include the following:
- Original writing (I don't farm out to sub-contractors)
- Final document preparation in Word, plain text, PDF, and
assistance setting up
own résumé blog - free
Put my marketing success and expertise at your disposal!
writers bring the experience and depth of marketing knowledge that I
do. I've sold millions of dollars of products and services for
commercial companies, associations, and non-profit organizations. And
I can bring that same energy and proven expertise to crafting your résumé
and powering your job search.
To learn more,
email me today and let's formulate a successful marketing game
plan to get you kicked upstairs and in the right direction.
Have more time than $$$? Another solution to explore!
I can across this do-it-yourself online resume service. Very nifty!
Totally free to use until you're ready to finalize and print. Take a
look. Let me know what you think.