Before you try to sell that first product ... Before you write word one
or start laying out your advertising and landing pages ...

Make sure you have a creative plan that works!

Boost Your Chances for Success
with a Copywriting Maven
Creative Plan Makeover!

Nothing will kill the success of your pricey Pay-Per-Click or email advertising campaign faster than relying on a flawed creative plan -- or having no plan at all.

Let's do a little basic math:

A bad plan +/- [ no plan ] =
Little or no conversion at all.

Even the best designed, best written landing page will fail to convert visitors to customers -- even one developed by The Maven herself -- when the original thinking behind the promotion is off-base or just flat out wrong.

That's why I want to help business owners, entrepreneurs, and other go-getters like you build a smarter and stronger foundation for their promotional efforts with a “Copywriting Maven Creative Plan Makeover.”

Your only cost is a donation to Heifer International (see below for details). In return, you'll receive a multi-point critique of your promotion plan to be featured in an upcoming post on Copyblogger.

What do I have to do?

Step 1: Submit ALL the following information (just copy and paste) via this Maven Makeover Email link.

Project Summary:

  • Clear, concise description of project background.

Promotion Medium:

  • How are you going to reach your prospect? Pay-per-click? Email? What?
  • Ongoing or one-shot?
  • What is your budget for this project?

Creative Objectives:

  • What are you looking to achieve? List in priority order. Be sure objectives are achievable, specific, and quantifiable.
  • How will you measure success?

Target Audience:

  • Who is the primary audience - demographics, psychographics.
  • What, if anything, should be avoided in talking to this group?
  • What, if anything, do they already believe about your product/service or this kind of product/service in general?
  • Is there a secondary audience? If yes, describe.

Messaging Platform:

  • Summarize your message in a single sentence.
  • What specific proof do you have to support your message?
  • What other, no more than 2, messages do you want to communicate?

Desired Message Tone:

  • Describe how you want the message to sound/read: warm, cool, active, edgy? Be as specific as possible and describe why you believe this to be the case.

Product/Service Description and Price.

  • Describe in a short, concise paragraph.

Key Benefits:

  • Identify and prioritize the major benefits for your prospects - "What's in it for them?"

Key Features:

  • Identify and prioritize (categorize if need be)

Product Price:

Key Competition:

  • Identify 3 major competitors by name/URL.

Competitive Positioning:

  • Market realities or obstacles? What is the key point of difference between your product/service and your competition?

Key Strengths:

  • What does your product/service do better than your competition?

Key Weaknesses:

  • What does your product/service do less well than your competition? How can we turn that into a positive?


  • Describe the kind of offer you're making, e.g., free-trial? Buy 2 get 1 free?


  • Describe the kind of research you've done to support the material you've just provided.

Step 2: Make the appropriate donation to Heifer International via the Maven Gift Registry Page.

All "Maven Makeover Candidates" are required to make a contribution to Heifer International equivalent to the full purchase price of a single product/service offering.

So, for example, if you're selling software or a subscription at $97 a pop, you'll be asked to contribute in that range. If yours is a lead generation program, then your contribution will be based on the full value of one product or service item you're looking to sell down the road. (You're welcome to make a more generous donation!)

Note: Your gift may be considered tax-deductible. Check with your tax adviser for specific information.

What will I get in return?

Roberta Rosenberg, The Copywriting Maven, will personally review all your information and present a smart critique of your current marketing plan and offer ways you can make your thinking sharper and your strategy more on point. Plus! It will appear in a future post on Copyblogger — so not only do you get fresh ideas that will ultimately boost your revenue, you get a lot of new eyeballs for your upcoming product/service promotion, too. That's a win-win-win for everyone.

(Who exactly is The Copywriting Maven? You can read more about Roberta's marketing background here.)


If you'd like the same, 10-point+ critique but want to keep it private and need it yesterday, email me for details about flat-rate makeover pricing.

Ready to get your creative plan made over?

Fine-Print Details

  • All candidates must submit their info and donation to qualify for a creative plan makeover. No exceptions.
  • Candidate agrees that all applicable/pertinent information provided may be used in a public post on Copyblogger unless otherwise noted.
  • Participant plans will be reviewed on a first-come, first-served basis.
  • Do NOT send any $$$ directly to Copyblogger or Copywriting Maven. Your donation MUST be made directly on the Maven Gift Registry page.