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The Copywriting Maven

See The Copywriting Maven, my new bizblog for
copy tips, hints and great resources!

      Copy Coaching

I was recently interviewed by The Institute of Copywriting.
Listen to the audio!

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I love being a direct marketing copywriter.

Even after 20+ years of working at my copywriting craft, I still deeply love what I do. The art of it and the science of it. Every new project is like genesis - a chance to take the unformed, unknowable into something strong, vigorous and effective.

If you're interested in learning about the honorable craft of direct response copywriting, I suggest you consider these options:

1 - Take a course

The American Writers and Artists Institute offers an excellent correspondence course that will give you the foundation you need to be successful. It's a well-done, step-by-step introduction to the proven techniques that make make direct response marketing work. Sure, you could learn most of these techniques on your own, using expensive trial and error as your guide. (That's how most of us learned copywriting, including me.) Their promotion style is a little "hyper" and makes learning copywriting a little easier than it actually is, but if you're looking to learn DM from the ground up - they offer a solid copywriting program that's wroth your time and investment.

2 - Buy a book

There are many excellent books on copywriting to be found. Here are some of my personal favorites listed by author:

And if you'd like to read the new book for which I had the great fun and honor as Technical Editor, see Writing Copy for Dummies. This is a good basic book to the field that any business person will find useful. (Available 11/04.)


3 - Get coached by Roberta

Over the past few years, I've had the opportunity to work one-on-one with many talented budding writers who wanted to learn the secrets, techniques, and strategies that turn words into pure sales gold. Not with screaming hype and hoopla (because that's not the kind of stuff I do), but with strong, "real meat on the bones" copy delivered with ultimate respect for the reader and prospective customer.

Today, many of these men and women are successfully working at their craft.

I don't think there's any magic to good copywriting. It does, however, take a love of the sales process, dedication for each draft and rewrite, curiosity about the world and the people in it, the ability to see the world through someone else's eyes, and utmost respect for the copywriting craft and the reader.

"We worked on a magazine subscription acquisition package from the carrier to the reply device. And by the ninth session, I had a “light bulb” moment. and EVERYTHING, almost magically came together.

Thank you, Roberta, for sharpening my skills, encouraging and believing in me, and giving me the confidence and tools, which elevated me to the next level.

Mark J. Kapec
Willowick, Ohio

"With Roberta's help, I landed my first client, but I consider the feeling of accomplishment I got from working with her as my greatest reward. Thanks, Roberta!"

Helen G.
Greensboro, NC

You got all that and you, too, can be a copywriter (or a better one), and I can help you get there.

Flexible scheduling
Affordable, pay-as-you-go pricing

"I have been a copywriting student of Roberta Rosenberg's for over a year and love it!

 Roberta reviews my work with an eye for pulling out the best in me, and I work hard to give it to her.

This is more than just coaching. This is a professional relationship that teaches, nurtures and dares you to be the writer you know can be."

Susan Vincent, Copywriter,
Staunton, Virginia


Want a little hand-holding through a difficult project? Let's agree to 1 or 2 review/editing sessions. Looking to make a career change? We can work in 10-session increments. (After 10 sessions, we'll want to review your progress and determine the best next steps.)

We can schedule our phone meetings during the week or weekends if need be. I'll even work an occasional evening to help you out of a tight jam. No contracts, no long-term commitments. You pay prior to each 45-minute session. (For your convenience, I accept Visa, MasterCard, American Express, and PayPal.)

I only work with a limited number
of students at any given time.

This way I have the time and energy available to give full, uninterrupted attention to each student as we move together toward meeting his or her copywriting goals.

Interested? Email me today for complete details.

"The help I received from Roberta was invaluable. She helped me gain a solid understanding of the fundamentals of writing copy. And she helped me eliminate some bad habits in the process. As a result, I'm now gaining more and more clients who are thrilled with my work."

Gary Carmody,
Freelance Copywriter